"A platform and a community for everyone who wants to get the best out of themselves and thrive in life." 

The Maximize your Life Initiative is an initiative by holistic life coach, Shorombo Mooij, founder of Sho.coach. Depression, burn-out and an overall sense of purposeless seems to be rampant. He noticed that a lot of people feel unfulfilled, are seeking guidance, but don't know how to change it. As a life coach, it is his personal mission to inspire and help as many people to create fulfilling lives but the range of his coaching is limited. He wanted to make this knowledge and the tools he uses accessible to as many people as he can and at the same time connect likeminded people and create an environment in which they can thrive. The idea for The Maximize your Life Initiative was born.

The Maximize your Life Initiative is a platform that aims to connect and offer like-minded individuals the tools, the environment and the access to all that they need to help them grow and thrive. It is meant to be a one-stop-shop for everybody looking for the tools and inspiration to create meaningful and sustainable changes in their lives. We aim to do this by offering the following.

what is it?


Stand-alone, interactive learning programs on all topics which influence health and happiness.


You'll get access to a wide-ranging network of professionals in different areas.


An online community of like-minded individuals which help inspire each other to grow by sharing experience, knowledge, and tools


A marketplace to help you find coaches and mentors that fit and can help you excell


Immersive workshops and live events 

do you want to contribute?

Building a dream means building a dream team. Are you excited after reading the above and would you like to contribute, please read on.

is this you?

What I look for in a person is first and foremost a certain kind of attitude. Anybody can obtain skills but I am looking for the right foundation, your mindset. I look for people who are eager to learn, who are purpose-driven and who understand that adding value goes far beyond earning a paycheck or making a sale. I look for people who want to excel in all that they do and have a growth mindset and jump at the opportunity to put their knowledge and skills into practice. I preferably work with people who are stills studying or at the end of their study and are eager to get hands-on experience but even if you don't fit this profile but do recognize yourself in everything else you are more than welcome to apply. 

My promise to you

It is my drive to empower everybody I work with. I want you to be able to work within your golden zone. This means that I always try to find out what a person's attitude is, what he or she is intrinsically motivated by and how we can find a good match between what I need and what they want. I believe that if you invest in getting to know someone and strive to allow them to work in their golden zone, this is the foundation of a much more productive and satisfying work relationship and possibly the beginning of a long term thing.

A few other perks:

  • You will get access to all my online learning programs

  • You will get access to my private reading list and online resources I use

  • You will be able to experiment and use all the digital tools I am subscribed to

  • You will have your own coach on the speed dial

  • I will include you in as many things as I can so that we can grow together.


anything you liked?

I mostly described separate tasks but it may very well be that these are combined in certain positions. So if there is more than one area you excel in that is fine. The ultimate goal is to have a holistic team that functions in sync with each other. If you are interested and want to apply, please answer the below questions.

Boek een gesprek

op social
  • White Instagram Icon
  • White YouTube Icon

Welkom | Hoe werkt het| Hoe kan ik je helpen | Over mij | Maak een afspraak


Coaching | Spreker | Motivator

©2017 by Itsme4u Training and Coaching

kvk. no. 65464567